Redesign Marketing Strategy #3
Would it surprise you to know that 40% of all businesses generate 100% of their business from referrals?
Unfortunately 30% of them don't get a single referral in a week.
As a consultant, a large amount of your business should be coming from referrals - people who know you and think you are talented with a worthy service or product.
But it doesn't happen automatically.
You have to have a referral generating system in place. By that I mean, you have to have some method that regularly works on your behalf to garner referrals.
When you put that in place, there is no reason why you can't generate dozens of referrals every month and that will sustain you just by itself.
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