Price Testing

Whatever you think is your best-selling price probably isn't the best. It's almost impossible to predict what price will sell the best for you.

That's because it has to do with the psychological image a client receives about your service and where you live and in connection with your competition.

To demonstrate how minute the differences can be, a $19 items has been known to outpull a $17 price by as much as 300 percent. On the other hand, a $69 price has been known to outpull a $79 price by twice the number.

We tend to think cheaper is better, but even that isn't the case in every situation.

In another example, a $495 price outproduced a $295 price by 3 times and it outproduced a $395 price by 1.5 times.

The only way to make sure you are not restricting yourself on price is to test.

Sometimes the best price is higher; sometimes it's lower. If you don't test it, you'll never know.