Elevator Speech for Interior Redesigners

Do you have a concise elevator speech?

An elevator speech is a descriptive statement that tells anyone in a nutshell exactly what you do for a living. It should be something that you can say quickly, say in the time it takes to go from the 10th floor to the lst floor in a high rise building.

Most business people, and certainly interior redesign entrepreneurs, struggle with what to say about what they have to offer. I don't know if it's the time pressure of saying something quickly or what, but they become tongue tied and stammer out something rather useless.

To develop a good elevator speech, sit down quietly and write down your thoughts.

Try to place yourself in someone else's shoes who knows nothing about interior redesign and what it has to offer.

Eliminate all the business jargon. People don't listen to it anyway.

Create a 2-3 sentence paragraph that describes what you have to offer that would be of benefit to them.

Now boil it down to a more concise statement.

Then boil it down even further.

Try it out on a few people and then ask them what they understood you to say.

If there is a wide difference between what they "think" you said and what you "actually" said, you have more work to do.